Recently we launched our first store-in-store in a major European capital and we want to share the experience with you.

Our clean, graphic visual merchandising concept including a back wall line-up of EDGAR's superior LED bulbs, and neat accessible rows of lamps on a counter top showing off all colours and styles is demonstrably effective.

Attracted by the visual impact nesters, shoppers and interior aficionados alike enjoy making their choice - touching base, touching in - and the sales results light up.

Click images to enlarge